Our Big Earth’s Robin Rivers to Lead National Initiatives in 2012
Her love of books and creativity drove her five years ago to launch ourbigearth.com. Now, Our Big Earth’s Robin Rivers has been tapped to take that passion to the national stage as she leads two projects that will roll out across Canada this fall.
Rivers has inked the papers to head up the development teams to launch Books For Treats™ Canada and National Costume Swap Day™ Canada as sister projects this Halloween season. The initiatives will be launched both online and in communities across the country as they celebrate creativity and champion children’s imaginations.
“These projects are adaptive, charming, engaging and fun,” said Rivers. “The opportunity to bring them to Canada and foster a youth culture around reading and storytelling, reusing and creativity means the opportunity to help build stronger, healthier kids and families. That is my passion.”
Rivers brings her skills as a project leader, event developer, writer and marketer to the table, combined with a deep love for literacy, children’s health and living lighter on the Earth. With that, she has gathered a team of entertainment, publishing and marketing industry professionals from across Canada to produce these events that have been licensed to Our Big Earth Media Co.
Both initiatives have an enthusiastic following in the U.S. and were held in select Canadian markets last year by Our Big Earth Media Co. The results were resounding success and planning began for a 2012 Canadian national kick-off.
Rivers, 40, is a veteran journalist and marketing professional with more than 20 years of experience writing for daily newspapers and magazines, running websites, events, initiatives and marketing campaigns across North America.
With her taking on these large-scale projects, Rivers will soon announce her successor as Partner and Editor of the Our Big Earth website. While she will still write regularly for the online publication, oversee content development and staff as Our Big Earth Media Co’s Sr. Partner, she will no longer be responsible for the day-to-day operations of the website on Vancouver Island.
About Books For Treats™ Canada: Books For Treats Canada brings communities across the country together to champion children’s imaginations through the simple act of giving out books instead of candy on Halloween. From showcase events to giveaways at local libraries and at homes in towns all over Canada, a celebration of stories is in store.
About National Costume Swap Day™ Canada: National Costume Swap Day Canada provides a central meeting point where communities from across Canada can begin greening their Halloween by hosting costume swaps at their local community centres, halls, churches, schools and other public places. NCSDC give you all of the tools. You get to celebrate the season as a part of an international movement.
Photo courtesy of Crystal Clear Photography
Category: KIDS, NATURE & OUR HERITAGE
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The Our Big Earth staff drinks a whole lot of coffee and spends its days (a few nights too) coming up with fun and interesting ways to help you celebrate family, parenthood, community and more.Subscribe
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Congratulations… The Books for Treats and Costume Swap were such terrific ideas, it is no wonder the world wants to jump on board. Bravo!